I Help Business Owners Make
the Companies They Built
Run Without Them.
The BUILT™ Diagnostic identifies the owner dependency limiting your profit, freedom, and business value, then gives you a 90-day plan to remove it.
20 Years in Disney Operations · $22M+ in Documented Cost Savings · 2 U.S. Patents
retainer, no ongoing cost
problem to fix, and a 90-day plan
even if you never work with me again
Growth Should Not
Require More of You.
Your business may be growing, but if you are still the person who makes the key decisions, solves the toughest problems, manages critical relationships, and keeps operations moving, you have an owner-dependency problem.
Owner dependency is not just exhausting. It limits how fast the business can grow, makes profit less predictable, prevents you from stepping away, and can reduce what a buyer is willing to pay for the company.
The goal is not simply to delegate more tasks. The goal is to build a business with the systems, leadership, accountability, and operating rhythm to perform without depending on you every day.
- → Growth keeps creating more work for you instead of more freedom.
- → Important decisions and customer issues still require your involvement.
- → Your team waits for direction instead of owning outcomes.
Here's What You're Actually Buying
- → A business where your team knows what to own.
- → Decisions happen without waiting for you.
- → Profit is visible instead of guessed at.
- → You can step away without the operation stalling.
- → And if you eventually sell, you own a business that is transferable, not a job with customers attached.
The Kind of Opportunity This Uncovers
Hypothetical scenarios based on common patterns in $3M–$20M home services and trades businesses. Not verified client results.
Valuation ~2x
EBITDA +50%, Valuation +65%
Valuation 3x
What You Actually Get
- → Where the Business Depends on You (1 page). Like a report card for your business. It shows what is strong and what is weak, in plain language.
- → Your 90-Day Action Plan (15–25 pages). 3 to 5 specific, sequenced moves: what to do first, second, and third, with owners and timelines.
- → What It's Costing You, and What Fixing It Could Be Worth (2–4 pages). Your likely current valuation, plus 2–3 “what if” scenarios showing how specific moves could change profit and value over the next 12–24 months. Built from your real numbers, not just a quiz.
You keep all of this, even if you never work with me again.
Why This Helps You
Before the checkup, most owners are guessing. They try lots of random ideas, hire more people, or work more hours, but don't feel richer or freer.
After the checkup, three big things change:
- → No more guessing. Instead of trying 10 random ideas, you fix the one biggest problem first.
- → More money from the same business. We look for leaks: bad offers, bad pricing, and bad use of people. Closing one gap can be worth six figures.
- → Less owner stress. When the business is not built around one person, work gets easier and the company is worth more if you ever want to sell.
How Life Feels After We Work Together
After working together, a business owner should be able to say:
- → “I know exactly what to fix next in my business.”
- → “I work fewer hours, but the business makes more money.”
- → “If I wanted to sell one day, I finally know what would make my company worth a lot more.”
That is the real result of the 30-day checkup: more profit, more free time, and a business that is worth more.
The BUILT™ Diagnostic
The BUILT Diagnostic is the fastest path to knowing what is keeping you trapped in the business. In 30 days, we identify the dependency, quantify the opportunity, and give you the three highest-value changes to make first. You leave knowing what is costing you money, what is costing you freedom, and what must be installed to change it.
- → Where the Business Depends on You — your business scored across 5 dimensions with a written breakdown
- → The Biggest Problem to Fix First — the single structural gap doing the most damage, documented
- → Your 90-Day Action Plan — 3–5 specific, sequenced moves, what to do first, second, and third
- → What It's Costing You, and What Fixing It Could Be Worth — your estimated current valuation, plus 2–3 modeled scenarios showing which moves would change that number most, and by how much
What Happens Over 30 Days
Build the Real Baseline
Gather financials, structure, and operations to build an honest snapshot of the business as it actually runs.
Find the Biggest Problem
Score across 5 dimensions and identify the single problem doing the most damage.
Build the 90-Day Blueprint
Translate the problem into 3–5 specific sequenced moves and review together in a working session.
What It's Worth to Fix
We turn your Exit Readiness Score and real financials into a simple valuation model: today’s likely value plus 2–3 modeled scenarios. You see which moves change owner earnings and business value the most, and what that means over the next 1–5 years.
One structured intake (2 hours). One 90-minute working session in week 3. One 60-minute debrief in week 4. I handle the analysis, synthesis, and all four deliverables.
How the Free Exit Readiness Score Fits In
The Exit Readiness Score gives you a quick view of where owner dependency, profit quality, and operating risk may be affecting your business. The BUILT Diagnostic goes deeper, using your actual financials, structure, and operating reality.
- → The Exit Readiness Score is a 7–10 minute self-assessment.
- → The Diagnostic is a 30-day deep dive using your real P&L, structure, and systems.
- → The result is a specific action plan and value scenarios you can execute immediately.
You execute it with me or without me. The plan is yours either way.
If you have already taken the Exit Readiness Score, we use it as the starting point for your Diagnostic.
What You Do vs.
What I Do
Your Side
- · Complete a structured intake
(roughly 2 hours) - · Share your P&L, org chart, and any existing SOPs
- · One 90-minute working session in week 3
- · One 60-minute debrief in week 4
My Side
- → Review financials, documents, and intake responses
- → Score across all 5 dimensions, find the biggest problem
- → Build the Blueprint and sequence the priorities
- → Research comparables and model what fixing it is worth
The $100,000
Opportunity Guarantee
If we do not identify and document at least $100,000 in credible profit or business-value opportunity, I refund your $3,000 diagnostic fee.
Why this guarantee exists: A $3M–$20M home services or trades business almost always has at least one structural gap worth six figures to close. If I cannot find it and document it clearly in 30 days, you should not pay me.
This guarantee covers identifying and quantifying the opportunity, not guaranteeing that it will be realized. Results depend on implementation, your decisions, and market conditions. Applies to the BUILT Diagnostic only. Refund issued within 5 business days of written request submitted by day 30.
$3K to Find $100K+
Most $3M–$20M home services and trades businesses have at least one six-figure opportunity hiding in profit, owner hours, or valuation. That's the premise behind the guarantee.
Example: closing a single 3-point margin leak on a $5M business = +$150,000/year in profit.
You're investing $3,000 once to find and document moves like that, with a 30-day turnaround and a $100,000 Opportunity Guarantee.
Systems, Not Guesswork.
I am Paul Marz. I spent 20 years in Disney operations. My job was to take work that ran through specific people and build systems so it didn't need to anymore. That only works at scale when no single person is the constraint.
The lesson repeated itself in every role: growth is a systems problem, not a people problem. Two of the systems I built earned U.S. patents, and the operational fixes across my career are documented at more than $22 million in cost savings.
The BUILT Diagnostic takes that same structural approach and applies it to your $3M–$20M home services or trades business in 30 days.
The BUILT™ Method
The Diagnostic covers Baseline and Unlock. Install, Leverage, and Total Value are available only if you choose to continue into Fractional COO Implementation.
Baseline
A scored, honest snapshot of revenue, margins, cash flow, team, systems, and current valuation.
Unlock
The single constraint holding everything back, identified and mapped to a 90-day roadmap.
Install
Systems and delegation structure so the business runs without the owner in the room.
Leverage
Scale what already works. The one growth lever with the highest return, least complexity.
Total Value
Build a transferable asset: diversified revenue, lower concentration risk, protected IP.
The Diagnostic covers Baseline and Unlock. Install, Leverage, and Total Value are available only if you choose to continue.
After the Diagnostic
If you want help installing what the Diagnostic finds, that's Fractional COO Implementation. Scope and term are set together at the debrief, based on what your business actually needs.
One decision now: is the Diagnostic worth $3K? That's it.
Right for You If...
You run a home services or trades business doing $3M–$20M and it feels harder than it should for the results you are getting
You are the person every decision flows through and you want a structural answer, not just better delegation
Revenue is growing but profit is not keeping pace and you want to know exactly where the money is going
You want to know what the business is actually worth and what would move that number most
You want a real deliverable and a specific plan, not general advice about hiring and delegation
You can commit 4–5 hours across 30 days and want the analytical heavy lifting done for you
30 Days. A Clear Picture.
A Specific Plan.
$3,000 flat fee. We identify $100,000+ in opportunity, or you don't pay.
See If You Qualify
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